Nike + iPod: TLFAA
But I'm excited about it, even though I'm not a runner.
What I'm really excited about is the wireless transmission system, tied to iPod data collection. Though today it's just for running and walking, and tied to a pair of Nike running shoes, there's no reason the same technology couldn't incorperate other gadgets. First up: hiking boots. Next? Bike computers. HRMs. Altimeters. Even GPS devices. There are all sorts of possiblities that are opened up by having your iPod act as, essentially, a wireless data receiver. And they aren't even limited to sports.
Yet all of the above are clearly areas Nike can exploit. Unless they blow it (and they might have, I haven't seen the interface) Nike can do for portable sports data what the iPod did for portable music players. And training, today, is purely data-driven. Wanna be like Lance? You need data.
Also, having used one of those Nike / Philips MP3 players in the past, this was a good move for the Oregonian Odysseus. The iPod nano is the best sports player I've tried by a wide margin--and I've tried a lot of sports players. And the genius part is, not only does it boost Nike's accessory sales, but it's going to drive shoe sales as well. I expect to start seeing a lot more swoops in the Park within the next 60 days.