Lean in close to my little record player on the floor
Fisher-Price will launch the “iTod”, its first MP3 player aimed at infants, this summer. The device comes with tiny volume-restricted headphones, while an iTunes-style online store will sell parentally approved songs for the player.I fluctuated from outraged to incensed to angry as I read about the iTod. (And is Apple really going to let them call it iTod? Well, it does reinforce the brand at an early age.) And then I tried to rememebr when I first began to be platy music on my own, and could not. I do remember playing Iranian bootlegs of Beatles tapes on a small, red Panasonic tape player on the floor of my room. But I must have been six years-old at this point. And it wasn't mine. And I'm sure it didn't cost $78.50. I digress.
The Bratz dolls led the digital advance with a £40 MP3 player for six-year-olds, but younger children are now the target.
Fisher-Price, a subsidiary of Mattel, the top-selling toymaker, has been developing the Digital Song & Story Player, for children aged three and upwards.
The £45 device will come loaded with six songs and two spoken-word stories. Toddlers unable to read will rely on icons to symbolise each song, such as a star for Twinkle, Twinkle Little Star.
My main point is that infants and small children should only be given scorn and derision as gifts. Not consumer electronics.