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Gruber on The New Classic

Daring Fireball has a great post on Boot Camp:
Boot Camp is not about world domination or a direct frontal assault on Microsoft’s Windows monopoly. No matter how cool Boot Camp is, it’s not even going to make sense to most people out there, let alone actually get them to buy a Mac. You try explaining "boot loaders" to your mom.

But Boot Camp is inordinately appealing to the higher end of the market, the enthusiasts. Your typical civilian (i.e. non-enthusiast) has no need — or at least sees no need — for dual booting. They use email, they use a web browser, they want something useful to happen when they plug a digital camera into their USB port. Whichever OS comes on their computer is good enough for this.

But there are all sorts of uses for Boot Camp for nerds. Any sort of Windows-only software, for example, is no longer an excuse not to buy a Mac. Like, say, games. And for many of these people (i.e. the enthusiast/nerd/"into computers" market) using Boot Camp is free because they already have Windows XP installation discs sitting around.
I would add to this that Boot Camp now also make Macs much more appealing to households with different types of users. Though it will take time for word to spread, as households with both simple users who want something that "just works," and office drones who want a system that talks pretty with their corporate IT environment get wise to Intel Macs, you're going to see widespread adoption.

Welcome to the blogger front page :)


Holy crap! I better fix my hair and put on some pants!

lucky chap man...you`re on the blogs of note.

And now what i wanted to say to your "just works" Now mac is the single computer on which "Everything works" be it from windows or OSX. This(boot camp) is definately a reason for me to buy a mac now. I believe that 3dsmax didnt have a mac verson and so i couldnt have used it if i owned a mac. now I WANNA buy a mac.

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  • hi, i'm mat honan, a writer in san francisco, california.
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