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One Billion Songs, and No Respect

As I write this, Apple is creeping up on one-billion songs sold on the iTunes Music Store. Despite bigger giveaways, bigger numbers, and a chance to use all kinds of Dr. Evil allusions, I don't get the sense that the Web is abuzz over this as it has been with previous Apple song milestones.

Why not?

We're talking about a billion dollars in sales here. (Well, 990 million, give or take fifty million dollars or so.) But perhaps that just it. Duh, Apple is creeping up on a billion songs. Last year, the company was the fourth largest music retailer. This year I would expect it will surpass that, even.

The iTunes Music Store is no longer a surprise; it's an expectation.

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  • hi, i'm mat honan, a writer in san francisco, california.
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